Mondera increases the number of handmade prong settings

Mondera (www.mondera.com), the online retailer of fine diamonds and jewelry, offering quality, value and expert advice, today announced that it has increased the number of handmade prong settings to 85 percent of the company’s diamond engagement rings.

As the bridal sector continues to dominate retail jewelry sales across the board, Mondera seeks to strengthen its market position as an online leader in providing high quality jewelry. Mondera has already garnered strong sales from the bridal sector as evidenced by an 80 percent increase in the company’s year-on-year sales figures for June 2003.

Part of Mondera’s plan to increase its market share in the bridal sector is expanding quality services such as handmade prong settings for roughly 85 percent of the company’s diamond engagement rings. As each diamond is unique so is the prong setting, which are custom sized and handmade to fit a diamond’s exact dimensions, said Mondera chairman and co-founder Fred Mouawad. What a fine tailored suit is to a man or woman is what Mondera’s handmade prong settings are to a diamond – a perfect fit.

An additional commitment to quality comes in the ring’s final assembly stage. In addition to a tailored setting for each diamond, extra quality assurance comes with a prong setting that is integrated with the shank. Most rings are soldered only at the prong setting stem, Mouawad said. But with each Mondera ring the handmade prong setting is soldered throughout the shank, for an integrated fit that provides our customers with years of worry-free wear.

As we move further away from standard cast settings, Mondera’s custom size, handmade prong settings will become an industry benchmark for high quality diamond rings, Mouawad said. Other companies may offer quicker services, but securing a lifetime’s symbol of love is certainly worth the wait.

About The Author:

Jaime Villebrun is a successful author and regular contributor to http://www.engagement-rings-n-settings.com. How to express your love with diamond engagement rings and settings.